We've been printing in Llangefni since 1904, and in that time we've learned that most of what puts people off print is just unfamiliar language. Acronyms, finishes, weights. None of it is as tricky as it sounds.

So this is where we explain it, plainly. Guides for buyers of any size, a look behind the scenes now and then, and four generations' worth of hard-won opinions on doing a job properly.

Heidelberg press at W. O. Jones commercial printers in Llangefni

We've been running W. O. Jones out of Llangefni since 1904, so we've spent rather a long time watching how businesses go about choosing a commercial printer. Some choose well. Some don't. After 120-odd years of helping customers make those decisions, and as the only commercial printer of any real scale left in North Wales, we've developed a view on what makes a print supplier worth using and what makes one worth avoiding.

This is that view, written as if we were buying print rather than selling it. It isn't a list of the best printers in the area. It's a guide to recognising a good one when you see one. The fact that we tick most of these boxes ourselves is, we hope, helpful rather than a coincidence.